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How To Write A Newsletter People Will Read
Are you looking to know how you can get the best out of your customers by writing them compelling newsletters? Well, you have to the right post. Nowadays, most people seem to use a newsletter as the new marketing strategy to keep in touch with customers. A newsletter can be a valuable tool to your organization or business if you know how to write a newsletter that will be noticed and checked out by your customers.
The idea behind "how to write a newsletter" is not rocket science it is almost similar to writing a business article. You just have to know a few tricks that will change how you write a newsletter and help you communicate with your readers in an interesting way.
In today's post, I will show you the following:
- What is a newsletter?
- What are newsletters used for?
- 9 tips on how to write a newsletter that is interesting to read.
- When do you write a newsletter?
Check out these useful tips, and they will help you understand better the concept of writing an interesting newsletter.
What is a Newsletter?
A newsletter; is a channel that companies and organizations use to share valuable information with their customers and subscribers through emails. A newsletter may contain simple text messages and a structure of images that will look appealing to the reader.
A newsletter can also be defined as a part of the email marketing strategy, which involves sending emails to customers on a regular basis, and updating them about a product or a service of a particular business.
At some point, you may have received a newsletter that talks about specifics of a product or services offered by a business. If you have received such an email, I presume you had signed up for a newsletter on one of the websites that you happened to be visiting.
What are newsletters used for?
Usually, people who own websites or blogs often use a newsletter to promote a product, a service, an article, or simply communicate with the clients about an event.
Additionally, a newsletter can also be used for the following reasons:
- Attract customers to a website for more traffic.
- Send relevant and valuable information to customers.
- Build and maintain a good relationship between a business and its customers.
- Encourage customers to visit more on a website and participate in events hosted by a business.
- Helps to keep a website page active by engaging with readers.
- A newsletter helps to improve the brand awareness of a business.
- Newsletters can increase the sales of a business.
9 Tips on how to write a newsletter that is interesting to read
Here is a 9-step solution on how to write a good newsletter. For effectiveness, follow the guidelines step by step to ensure you don't miss anything important.
And so, let's begin!
1. Give readers a reason to sign up for your newsletters
For you to get the conversations going with your customers, you need to have active email subscribers. It's your duty to work on getting those active subscribers. So, how can you gain active email subscribers? It is very simple, mate. You need to have a convincing reason that will make your readers sign up for your newsletters. The best way to go about it is; to give your readers an incentive that will make them want to sign up for a newsletter on your website.
For instance, take a look at this image from Lands' End web page;
You can see from the image that customers who sign up for the newsletter get a 25% discount on an order. Most readers will give minimum thoughts on the offer before signing up for the newsletter to enjoy the exclusive discounts.
Besides giving discounts to add as an incentive for readers to sign up for a newsletter on your website, think about creative ways. Depending on what your business is offering, tweak ideas to attract more customers.
For instance, you can decide to give eBooks or online seminars that are free of charge to anyone who will opt-in to your newsletter.
Do not limit yourself; think outside the box and come up with more creative ideas to make your readers sign up for your newsletters.
2. Stick to the plan
What is the main objective that made you use newsletters for your business? What do you want to achieve by using a newsletter?
These are the kind of questions that you should be asking yourself to help you remain focused and goal-oriented on the plan. If you don't know why you want to use a newsletter, how will subscribers on your website know what to do? If you don't have a clue on why you should use a newsletter, check out these ideas for goals that you should aim for when using a newsletter:
- Improve sales for your business.
- Increase your online presence.
- Attract more traffic to your web page.
- Advertise new products and services.
These are just but a few goals. There are hundreds of other goals that you can come up with for your business. However, if you don't know what ideas to use as your goal, you can use the ones I have suggested for you as you work your way to finding your own.
Also, when writing a newsletter, you can decide to add a call to action (CTA) button to increase the number of clicks you get on your page. Use CTAs to also get different opinions from your subscribers.
For example, in this image, Litmus uses a CTA on a newsletter to get subscribers' opinions. You can choose to apply this strategy in a newsletter. However, do not make it complicated; a customer should get a clear idea and decide on the action they will take after reading through your newsletter.
3. Use an interesting subject line
If no one wants to open your email newsletter, how can you have conversations with your subscribers? The subject lines used in a newsletter can make a huge difference. It can either lead to success or fail to attract your customers' attention.
How can you attract customers to open a newsletter that you sent them? To start with, ensure that your subject lines are interesting and not boring. Using boring subject lines like "Today's Newsletter" or "April Newsletter" is not good enough to make a person want to read your email. Use subject lines that are personal. According to a report, personalized subject lines increase the open rates of a newsletter.
Here are some ideas that can help you personalize your subject lines:
- Use the name of your recipient in the subject line.
- Always use subject lines that are time-critical to show urgency.
- Use subject lines with headings like "Breaking news" to get your customer's attention.
- Address common concerns in society. You can use a subject line that will promise the content in your newsletter can offer some solution to a problem. Readers will want to see this valuable information that can help improve their lives.
- Use a subject line that will intrigue your readers such that they cannot resist opening your newsletter.
- You can tell your readers that you need their help in a survey real quick.
- You can also use phrases that are very enticing to your readers. For example, a phrase like "Want to know amazing tips to help your business stand out" can be a great subject line for your newsletter.
- Use words that are time-sensitive in your newsletter subject lines; Words like urgent, alert, breaking news, or important can make your subject lines look enticing.
- Use power words in your subject lines; such as amazing, blissful, mind-blowing, etc. For more ideas, check these 300 power words to use.
4. Write a captivating opening line in your newsletter
Now that you have found people to open and read your emails, you need an amazing opening line that will make them want to read further. You wouldn't want to have worked hard to get people to open your email, only for them to get bored by reading your first statement, would you? Writing a fascinating opening line is very important because it is the second thing (after a subject line) that readers will see when you send them an email.
How so? Well, today, most email providers will display some part of the message sent in the email. In other words, you don't have to open an email to see the opening line, as shown below.
So, what should you include in your opening line? Check out these tips to know what to use in the opening line of your newsletter.
What to include in your opening line?
- Use your recipient's name to address them. E.g. "Hi Stephanie!" Using your recipient's name comes across as authentic, and you are more personal to your customers.
- Avoid the usual introductions like "Hey, my name is…" instead use phrases like "I noticed that we both…" or "I saw that you…". This approach will help the reader relate with you quickly and in a better way. You will get a reader's attention by bringing up an experience you both shared previously.
- Get right to the point. You make a connection with your reader instantly by letting them know why you contacted them, as shown below.
When you are direct and precise, you will not only get the respect of your audience but also save time and communicate efficiently.
5. Connect with readers in the body of your newsletter
In the body of your newsletter, this is where you build that connection with your readers. It is your chance to share useful insights about your business's product or service. In this section, show them how your products/services are useful and how they can improve their livelihood.
Keep your body short and simple, and do not overload readers will a lot of information. Break down text into something that can be read easily, and avoid long paragraphs in the body of your newsletter.
Keep in mind that the goal is to attract their attention which you will use to build a good relationship with them. Having loyal customers will improve your sales funnel in the long run.
In addition, do not forget to include personal questions that will make the conversion feel real as if you are having a face-to-face talk with your readers.
Examples of questions to include in your body:
- Do you have any questions that you would like me to answer about the "topic"?
- How do you want to see our product reach you?
- Are there any improvements you would like to see in our services?
6. keep your flow consistent to avoid annoying your customers
When people sign up for your newsletter, they hope to get updates from you from time to time. You must deliver what you promised your subscribers.
If your customers opted in for a weekly or monthly newsletter, make sure you keep up with that.
Not being consistent will eventually paint a bad image of your business brand. And when you lose that trust from your subscribers, you will not be able to convert more to your website as your audience will no longer be interested
It is annoying to lose readers and subscribers who have been loyal to your website. Keep a good image of your business and offer what is expected of you to keep that trust between you and your audience growing.
7. Talk about relevant and useful content in your newsletter
The number one reason that will help you write a good newsletter is if you write relevant information that is useful to the public. Stick to your business goal and on topics that provide valuable information. For instance, let's say you have a company that deals with animal shelters. You should not be talking about politics, sports, or other irrelevant topics. Instead, stick to your business and focus on that.
In addition, it is a smart idea to avoid writing about topics that are controversial in your newsletter. Topics such as religion, race, or politics are very sensitive topics that you should avoid. As an alternative, write on topics like nature, pets, livelihood, or any other subject that will help improve your readers' lives without bringing controversy.
One of the best ways you can write on relevant subjects is by allowing subscribers to select what they prefer to hear about. You can also let them decide on how frequently they should get a newsletter from you. Customize your newsletter to allow your subscriber to have a say in what they want to hear from you.
For example, look at this image from the webpage of EnvatoTats that shows different options that a reader can select when signing up for a newsletter.
8. Use a very interesting closing line
Besides the opening line and the subject line, using a closing line that will make your reader want to do an action is important for your newsletter. Use perfect CTAs to get your readers to decide on the action they should take after reading your newsletter. What do you want your readers to do after reading your newsletter?
Here are some ideas that you can use:
- Make them check a landing page on your website,
- Make them download a book/eBook, and
- Also, make them want to buy a product or service.
Your call to action (CTAs) need to be clear and know precisely what you want your subscribers to do. CTAs that are solid and clear will help improve your sales funnel.
9| keep track of your results
The only way to figure out if your newsletter is actually converting is by keeping a record of your results. Use analytics tools provided by your email marketing networks to keep track of your results. Keep track of the following:
- The Subscribers that signed up for your newsletter.
- Readers who unsubscribed from your newsletter.
- The number of click rates.
- How many bounce rates does your newsletter get?
- The number of open rates.
Measuring your results is the way to know if you are making progress. If your newsletter is not converting, the analytics will show you where you are underperforming, and you will be able to make the necessary changes to it.
When do you write a newsletter?
Now that you know the steps on how to write a good newsletter, when should you write one? Well, as said earlier, there are many reasons why you can write a newsletter.
Having the goals of your business and subscribers in mind, it is important to know the perfect timing to write a newsletter. At times, it can be tempting to write your readers a newsletter every single time a new idea strikes you. However, come up with a strategy that will allow you to deliver a newsletter to your audience without missing the deadline. Some subscribers may sign up for a weekly newsletter, and others for a monthly newsletter.
Therefore, it is recommended to write a newsletter at least twice a week or once a month, depending on the subscription of your customers. A report showed that more than 61% of clients would want to get email updates from the brands they are following at least once a week.
Another research showed that the best day you should send your customers a newsletter is during a weekday. The reason is most people open their emails during workdays and prefer to not look at emails on weekends.
If you have questions on how to write a good newsletter, I hope the guidelines provided on how to write a newsletter will help to solve your problems. Use your newsletter to communicate in an effective way with your customers.
Remember, don't overthink the process; just keep it simple. Go through the steps on how to write a newsletter whenever you want to write a newsletter for readers to ensure that you do not miss out on anything important.
If you face any issues in writing a newsletter, you can reach us at (Wiki Pages Creator). We have professional writing experts you can hire to help you create quality newsletters that will be appealing and enticing to your readers.
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